GO-TO-MARKET STRATEGY

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PLAYBOOK 

Market development and Go-To-Market Strategy (GTMS) + Playbook development  are our flagship offerings. We have created GTM strategies for products projected at $3 billion, as well as GTM strategies for entrepreneurial endeavors. Our experience allows us to prioritize what needs to be done based on business needs and your budget. We are proud that we can bring small businesses with an opportunity to build a GTM with the same consultants who are using the same frameworks used with fortune 100 companies. 

 

We want to ensure that all businesses have an opportunity to launch and that all products have their day on the market. To do this we offer sprint sessions in the form of all-day workshops, in addition to our typical offering.

 

In addition, to ensure access we may consider creative financing options including a hybrid model that includes performance-based and equity-based arrangements

OUR APPROACH

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Design research tools for both qualitative and quantitative research

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Transform research findings into mined insights

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Use insights to validate business assumptions as well as recommend pivot strategies

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Develop user profiles and understanding decision-making and buying process

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Conduct a diverse spectrum of research tools (e.g. focus groups. one-on-one, etc.)

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Leverage insights to identify unmet needs, white space and market gaps

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Validate assumptions used to size markets and project sales such as NPV analysis

DELIVERABLES

Playbook

Influencer Strategies

Partnership Strategies

Tactical Roll Out Plan

Tactical Plans

Communication Plans

Advocacy Strategies

Licensing Strategies

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