STRATEGIC MARKETING

We work cross-functionally leveraging mined insights and frameworks to develop market strategies. We then translate these strategies into tactics and playbooks that

OUR APPROACH

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Design research tools for both qualitative and quantitative research

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Transform research findings into mined insights

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Use insights to validate business assumptions as well as recommend pivot strategies

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Develop user profiles and understanding decision-making and buying process

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Conduct a diverse spectrum of research tools (e.g. focus groups. one-on-one, etc.)

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Leverage insights to identify unmet needs, white space and market gaps

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Validate assumptions used to size markets and project sales such as NPV analysis

DELIVERABLES

Valuation

Customer Journey

Competitive Landscape

Market Sizing

Customer Analysis

Opportunity Assessments

Market Entry Strategies

Attribute Analysis

Drivers + Barriers Impact Analysis