CONTENT MARKETING STRATEGY

We combine the power of storytelling, the credibility of social proof and native ads with data driven marketing analytics and develop content marketing strategies with our clients.

OUR APPROACH

01/

Build a Content Creation Framework that extends beyond a calendar.

03/

Create viewer personas that capture preferences, attitudes and their journey as both viewers and consumers.

05/

Develop target specific messages and personalization that are positioned to optimize efforts through the sales and marketing funnels.

07/

Craft strategically power SEO to optimize search ranking.

09/

Measure and analyzing content and providing strategies to evergreen content and revise marketing strategies to reflect viewers and consumers in close to real time.

02/

Leverage analytics and findings from research to identify the target with the most effective keywords.

04/

Craft, in collaboration, content strategy that grows business by developing trust and connection with viewers and consumers.

06/

Generate blog content based on data insights and digital analytics.

08/

Promote content effectively through blogs, partnerships, social media and communities.

DELIVERABLES

Content Marketing Strategic Plan

Customer + Audience

Profiles

Script Development

Strategic Recommendations

SEO Strategy + Planning

Keyword Identification

Customer Personas

Content Creation Framework

Prioritization Workshop

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