MARKET SIZING + DEVELOPMENT 

Unlike other firms who focus on bottom up analysis, we are not afraid of conducting both bottom up and top down analysis to size the market. When we conduct a market size analysis, we go beyond providing you with the value of the market in dollars. We analyze the assumptions used in the projection model to identify marketing, operational, organizational and technological capabilities and investments required to maximize the market opportunity.  We then outline “how” you will develop the market with strategies and tactics that are prioritized based on your resources, expertise and ambition.

We pride ourselves on our proven track record of “creating” new markets by deeply analyzing the real unmet need and understanding why it remains unmet. We go beyond finding the whitespace and work with you to redefine unmet need, create a new market, condition the market for product adoption and thereby developing a unique market that you will dominate.
 

OUR APPROACH

01/

Understand market / business opportunity. 

03/

Analyze key players strengths, weaknesses and portfolios

05/

Understand current growth rate and the key events and attitudes that impact it

07/

Validate assumptions with one-on-one interviews with experts

09/

Size the market

11/

Create a new market

02/

Identify existing players and analyzing their pipelines for potential product improvements

04/

Unfold where they play + their investment

06/

Define, cite and test all assumptions

08/

Develop market sizing model that is easy to use + that will grow with your business

10/

Identify where you should play

12/

Create a market development strategy

DELIVERABLES

Market Segmentation

Market Development Strategy

Competitive Landscape Analysis

Development Of New Market

Buying Process Outline + Research

Growth Forecasts And Share Estimates

Key Influencers +

Thought Leadership Mapping

Customer Analysis

Investment Requirements

Evergreening Analysis

Market Sizing

Unmet Needs + Gap Analysis

Channel Distribution Strategy

Custom Resource Prioritization

New Product Development Strategy

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