MARKET SIZING + DEVELOPMENT
Unlike other firms who focus on bottom up analysis, we are not afraid of conducting both bottom up and top down analysis to size the market. When we conduct a market size analysis, we go beyond providing you with the value of the market in dollars. We analyze the assumptions used in the projection model to identify marketing, operational, organizational and technological capabilities and investments required to maximize the market opportunity. We then outline “how” you will develop the market with strategies and tactics that are prioritized based on your resources, expertise and ambition.
We pride ourselves on our proven track record of “creating” new markets by deeply analyzing the real unmet need and understanding why it remains unmet. We go beyond finding the whitespace and work with you to redefine unmet need, create a new market, condition the market for product adoption and thereby developing a unique market that you will dominate.